"Wear one red sock and see if there's anyone else out there. If you spot someone sporting a red sock today, engage them in conversation. You may assume straight off that as Book-owners they are bright discerning individuals with a good sense of humor and finely honed critical faculties, and therefore well-worth knowing. They are not going to respond with some oafish overture like 'nice sock!' wink-wink."
I didn't find any red socks to wear for myself today, but I was definitely on the lookout for anyone else sporting any. Unfortunately, The Book came out in 2005 and probably nobody else still cares about it. With that in mind, I didn't see anybody with a red sock today.
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